ART DIRECTION
VISUAL IDENTITY
BRANDING
Client Ladies of Hope Ministries
Location Harlem NY + REFORM Alliance NYC Headquarters
Completion 2025
REWRITING HER STORY WEEKEND
A transformative weekend event celebrating the Rewriting Her Story book launch.
Rewriting Her Story is a groundbreaking collection of narratives written by six justice-impacted women from the Faces of Women Imprisoned (FOWI) program. This powerful book captures their lived experiences—from incarceration to redemption—and reclaims the dignity, power, and potential so often denied to women impacted by the criminal legal system.
Developed and designed the full visual identity for a nonprofit’s weekend campaign — including logo, brand strategy, billboard, flyer, banner, and digital assets. Oversaw all creative direction and execution from concept to completion.
Categories: Identity, Branding, Design, Creative Direction, Rebrand